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Paid Search
Be there when they’re looking.
When someone searches for what you sell, they’re telling you exactly what they want. We make sure your ad is the best answer on the page.
- Google Ads
- Microsoft Ads
- Search & Shopping
- 50+Clients & projects supported
- 100+Campaigns & projects
- 10M+Ad spend managed
- Google · Meta · Microsoft · ZohoPlatform experience
A click costs money. Make sure it’s going somewhere.
Search is the closest thing marketing has to mind-reading, but only when the keywords, the ad and the landing page all answer the same question. We build tight account structures, watch search terms like hawks and keep moving budget toward what actually converts.
What’s included
The full search toolkit.
From keyword research to bid strategy: everything that decides whether a click becomes a customer.
Search strategy
Campaigns planned around your services, locations, margins and goals.
Keyword research
High-intent keywords in, irrelevant searches out, with negative keyword lists to prove it.
Ad copy & assets
Ads that match the search, answer the question and give people a reason to pick you.
Landing page alignment
Every ad points to a page that delivers on its promise, with a clear next step.
Conversion tracking
Calls, forms and purchases tracked properly, plus offline sales feedback where possible.
Budget & bid management
Smart bidding guided by real conversion data and regular human judgement.
Straight talk
No fluff. Just what we’d tell you over coffee.
A few opinions we’ll share upfront, so you know how we think before you hire us.
- The cheapest click is rarely the best click.
- Bidding on everything is a fast way to fund Google’s next quarter.
- If your landing page is slow or vague, more budget won’t fix it. We’ll tell you.
How we work
How we run your account.
Four stages, with you in the loop at every one.
- 01
Review
Audit the existing account, or plan one from scratch. No assumptions.
- 02
Build
Keywords, ads, assets, landing pages and tracking, all lined up.
- 03
Optimize
Search terms, bids, negatives and ad tests, reviewed every week.
- 04
Report
What worked, what didn’t and what we’re changing next, in plain English.
What we measure
Know exactly what your search budget is doing.
We agree on what success looks like for your business before anything launches, then report against that. Not vanity metrics.
Relevant demand
Are the right searches triggering your ads?
Cost per conversion
What does each lead or sale actually cost?
Lead & sales quality
What happens after the click?
Good questions
Before you ask…
The things people usually want to know before we get started.
Got a different question?Can you take over our existing Google Ads account?
Yes. We start with an audit of the structure, conversion tracking, search terms and history, and fix what’s leaking before we build anything new.
How much should we spend?
Enough to get meaningful data in your market. We’ll estimate click costs and conversion rates for your keywords and recommend a starting budget before you commit.
Do landing pages really matter?
Enormously. A great ad that sends people to a weak page is money down the drain. We review the page as part of the campaign, and our web team can fix it.
Google Ads or Microsoft Ads?
Usually Google first, because that’s where most of the search volume is. Microsoft Ads (Bing) often costs less per click and reaches a different crowd, so it’s worth testing once Google is performing.
Works even better with
Your next move
Let’s put you at the top of the right search.
Tell us where you are today and where you want to go. We’ll tell you honestly how we’d get you there.
Get started